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CGI Communications takes over Jazz Festival sponsorship

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The Rochester International Jazz Festival is getting a new title sponsor. The festival for 10 years has had Xerox at the head of its name, but festival organizers announced Tuesday that CGI Communications will now take on the sponsorship. Full name: CGI Rochester International Jazz Festival Presented by M&T Bank.

CGI Communications, a digital marketing and video production company, is headquartered downtown. "CGI is growing and has made a significant commitment to downtown Rochester, where our festival has been based since it was found in 2002," said Jazz Festival co-producer Marc Iacona.

This year's Jazz Festival ended on June 30, and brought out more than 208,000 people, festival organizers said. The 2019 Jazz Festival, its 18th edition, is scheduled for June 21 through June 29.

"CGIRIJF" might take some getting used to.